The phrase identifies establishments within a specific New York City borough offering discounted prices on food and beverages during a designated time, typically in the late afternoon or early evening. For example, a listing might highlight a bar in Williamsburg offering half-price appetizers and discounted cocktails between the hours of 4:00 PM and 7:00 PM.
The popularity of these promotions stems from several factors. They provide a cost-effective way to socialize after work, explore new culinary options, and support local businesses. Historically, these offerings emerged as a way for establishments to attract customers during traditionally slow periods, fostering a more vibrant atmosphere and increasing revenue.