The phrase denotes locations within the South Beach area recognized for offering discounted beverages and appetizers during a specific timeframe, typically in the late afternoon or early evening. These establishments are often bars, restaurants, or hotels that aim to attract patrons after work or before dinner.
The appeal of such establishments stems from several factors. They provide opportunities for social interaction in a relaxed setting, often at a reduced cost. Historically, “happy hours” emerged as a means for businesses to increase revenue during traditionally slow periods, becoming a popular and enduring social custom.
